in French, which is opposed to intolerance, xenophobia and exclusion. The main idea of the photo is to anti-racial discrimination among the western countries.
The neat environment of the image is clearly representing the nursery room of a hospital, where the first place that every person have to stay after born. Three main characters are both normal newborn babies but in different skin tones. In the left and right hand side, we can easily understand that they are representing white people because of their white skin tone and blond hair. And the most important character of the advertisement is placed in the middle of the image— the black baby. Different from the others, road worker’s helmet and clothing are putted on the black baby. Unlike the other babies who are playing on their own, his hands are placing on his belly gravely and his serious facial expression also seems to tell us that he is regulated by the public.
What are the messages that the advertisement trying to tell us? Is all about the unfair traditional assumption around western countries. Black people are born to be workers or domestic helpers? White people are more likely to choose what they want to be when they grow up? No, that is wrong. President Obama is not a pure white people, but he is now leading the whole American to prosperity.
People always assume that black people are equal to violence and lower class occupations, but do not provide enough opportunities for them to chase their dreams before judging. It is the time to change our silly assumption to the others. As the message that the advertisement t ells us: Your skin color should not dictate your future.
resource:
http://adsoftheworld.com/media/print/ligue_internationale_contre_le_racisme_et_lantisemitisme_licra_construction_worker
This advertisement was adopted from The International League against Racism and Anti-Semitism (LICRA)The neat environment of the image is clearly representing the nursery room of a hospital, where the first place that every person have to stay after born. Three main characters are both normal newborn babies but in different skin tones. In the left and right hand side, we can easily understand that they are representing white people because of their white skin tone and blond hair. And the most important character of the advertisement is placed in the middle of the image— the black baby. Different from the others, road worker’s helmet and clothing are putted on the black baby. Unlike the other babies who are playing on their own, his hands are placing on his belly gravely and his serious facial expression also seems to tell us that he is regulated by the public.
What are the messages that the advertisement trying to tell us? Is all about the unfair traditional assumption around western countries. Black people are born to be workers or domestic helpers? White people are more likely to choose what they want to be when they grow up? No, that is wrong. President Obama is not a pure white people, but he is now leading the whole American to prosperity.
People always assume that black people are equal to violence and lower class occupations, but do not provide enough opportunities for them to chase their dreams before judging. It is the time to change our silly assumption to the others. As the message that the advertisement t ells us: Your skin color should not dictate your future.
resource:
http://adsoftheworld.com/media/print/ligue_internationale_contre_le_racisme_et_lantisemitisme_licra_construction_worker